The Innovator

From trendy start-ups to marketing giants in the blink of an eye, these brands saw an opportunity to invent a better way and challenge the status quo. We now have the joy of being able to order a burger to our door on a rainy day; watch TV anytime, anywhere; and even book a flight on our commute to work. They have set the benchmark for new ideas, and have empowered their consumers to have a world of choice at the click of a button

Companies and brands

Investment details

Investment name:

iShares Digitalisation UCITS ETF
Ethical Investing

Risk level

Risk level:
Wombat chilli rating 7Wombat chilli rating 6Wombat chilli rating 5Wombat chilli rating 5Wombat chilli rating 3Wombat chilli rating 2Wombat chilli rating 1

Remember, your capital is at risk

Why invest in ETFs?


ETFs are not only a great way to gain exposure to major stock market indices, like the S&P 500 or FTSE All-Share, but also enable you to access more niche markets or specific sectors.


Exchange-traded funds are exempt from the 0.50% stamp duty. Hold your ETFs as part of an ISA or SIPP tax wrapper, and you can access additional tax benefits.


When buying ETFs, you invest in a basket of stocks that will mirror how a specific index performs without buying all the stocks individually.

Low costs

ETFs have less management fees involved. They also tend to be less costly than purchasing individual shares - fewer transactions, less trading costs.

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Build your wealth your way. Capital at risk
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